MEDIA RELEASE

11 MARCH 2022

NEW HORIZONS FOR ICONIC AUSTRALIAN SEED COMPANY


A new management structure, a new major shareholder and an injection of capital will push Valley Seeds to the forefront of seed research and development in Australia.


Approaching its 50th anniversary year, Valley Seeds is focused on developing innovative pasture varieties to meet the specific demands of Australian farmers and the variable climatic conditions they face every year.

AAG Investment Management (AAGIM) has recently facilitated a significant investment to introduce a new, major shareholder to Valley Seeds, bringing with it an injection of capital and an opportunity to advance the company’s extensive research, development and emerging commercial capabilities.

Valley Seeds remains 100% Australian owned.

This new chapter in the company’s history sees the introduction of a new management structure and leadership, an expanded distribution network, and a revitalisation of the Valley Seeds brand to meet the demands of today’s farming environment.

Valley Seeds Chief Executive Officer, Paul Twine, joined the company in 2021 and has played a critical role in the re-engineering of the business over the past 12 months.

“Our investment in plant breeding and our commitment to developing new and emerging varieties, a process that takes more than ten years for each new variety, will provide us with more opportunities to deliver tangible benefits to Australian growers and the agronomists that service them, well into the future,” Mr Twine said.

We introduced Amplify Phalaris last autumn with increased volumes available for this planting season. Later in 2022, we will introduce several new varieties that are proving to be high-performing ryegrasses, and other perennial grasses, with commercial-scale launches in autumn 2023.

I have been enthused by the response we have received from our retail partners, agronomists and farmers on the arrival of our new varieties as well as their endorsement of the new growth strategies we’ve put in place for Valley Seeds.

These strategies are all underpinned by a genuine commitment to helping our partners build their own businesses, while continually supplying high-performing products that have been bred in Australia to deliver higher productivity and profits to Australian farmers.”


END.


For interview and photo opportunities please contact:
Paul Twine, CEO, Valley Seeds
M: 0417 059 226
ptwine@valleyseeds.com