Donald Coles Moves to New Pastures

    30/11/22 Valley Seeds has been sold by industry identity Donald Coles, whose family started the Yarck based business 50 years ago. “After a long career in the pasture and lawn seed industry I am very proud of what we have achieved at Valley Seeds, but it’s time to move on.” Donald said. “With significant investment

    Valley Seeds partner with Rapid relief for flood victims

    Valley Seeds are proud to be partnering with the Rapid Relief Team AU to support farmers in the Yea area recently affected by flooding. A ‘Farmers Community Connect Event’ will be held on the 8th of December at the Yea Saleyards, 7am to 11am. If you have been impacted by the floods, register via the

    Our field day at yarck is cancelled until further notice

    In line with the State Emergency Service (SES) watch and act warning, Valley Seeds have canceled tomorrow’s delayed field day at our Yarck site. The safety of our customers, staff and the broader community is priority, and we are also committed to doing everything we can to support our stretched Emergency Service workers. Thank you

    ‘It All Starts Here’ Campaign Unveiled

    Valley Seeds has launched a new campaign highlighting its genuine Australian ownership and commitment to delivering bottom-line results for farmers through the production of proven seed varieties.   Proven Australian Pastures. That’s the positioning showcased in Valley Seeds’ new brand campaign, which is looking to re-establish itself as a leader in breeding new varieties of

    Then, now, and tomorrow of Australian pastures

    Australia has a rich history of breeding and development in temperate pasture species. From early European settlement, the demand for more productive pasture species has led to a change from the native grasses that were dominant in the landscape to introduced temperate and tropical pasture species for southern Australia.

    Mike Furness joins the team

    Valley Seeds welcomes Mike Furness as the new Regional Business Manager for Central and Western Victoria. Mike is an experienced business executive that has partnered with a broad range of customers throughout Australia. Mike has held roles in Category Management, Account / Business Development, and Regional Management within the corporate and agricultural industries.


    We have some exciting news to share. Our research assistant, Sarah McMaster, has accepted a promotion to Technical Product Development Lead.  Sarah’s new role will be our bridge from research and breeding to new product introductions and the early stages of product launch. We have 31 pipeline products we will be testing across 12 locations


    A new management structure, a new major shareholder and an injection of capital will push Valley Seeds to the forefront of seed research and development in Australia.

    The new Valley Seeds

    2022 sees Valley Seeds enter an exciting new phase of growth and expansion, with new ownership, new management, and a revitalised brand. New CEO, Paul Twine, has been busy reviewing and resetting the entire business. In launching the new branding in March, he was enthused with the direction that Australia’s very own seed breeder was

    New business Manager Northern NSW

    Valley Seeds welcomes its newest member to the team! Heidi Court joins Valley Seeds as the new Regional Business Manager for Northern NSW. Heidi brings a wealth of experience in the agricultural industry, previously working as an agronomist in the Gunnedah region of NSW and then later the North Coast/Northern Rivers region of NSW. Heidi

    Expanded distribution

    As the new Valley Seeds continues to build upon its long history of delivering high-performing pastures to farmers across Australia, two new warehouses have been established at Ballarat and Melbourne. These two new facilities expand the existing warehouses at Yarck (Central Eastern Victoria) and Tamworth (Nth Eastern NSW).  Valley Seeds varieties are being transported to