The ASF logo gives farmers and stores confidence of a quality product.
The ASF Code of Practice was launched in August 1999 as a National Code of Practice for Seed Labelling and Marketing. All ASF members agree with the code and accept its provisions.
The logo can only be used or applied by accredited ASF members. As part of the accreditation process companies must prove that they have quality systems in place to be able to abide by the rules of the Code of Practice, plus also have the necessary systems in place to trace all seed lines and thus be able to label according to the Code of Practice.
The main features of the Code of Practice are that false or untrue claims cannot be made about a variety. Similarly marketing or advertisements must not infer something that is not correct or is misleading. Comparison of varieties must be factual, fair and capable of substantiation.
A large part of the Code of Practice is to do with labelling of seed. In general every written statement made regarding a parcel of seed by a vendor, constitutes a warranty by the vendor that all particulars contained in the statement are true and correct.
All seed labelled under the Code of Practice logo must have current details available for that seed lot. A Seed Testing Analysis Certificate must be made available for all seed on request.
The Code of Practice is in place to ensure that consumers are provided with consistent and accurate information to enable them to make informed decisions about the suitability of seed for sowing.
At Valley Seeds, we produce our seed following industry guidelines. When you see the Code of Practice logo on our products you can be assured of a quality product.
Please see more about the ASF Code of practice on the Australian Seed Federation website.