Valley Seeds is an Australian-owned seed company focused on developing new pasture varieties for Australian farmers. It has scaled up its breeding program since 2007, developing varieties to meet the specific demands of Australian farmers and the variable climatic conditions they face every year. 

In 2021, AAG Investment Management facilitated a significant investment to introduce a new major shareholder, creating a new management structure and an injection of capital to turn the extensive research and development phase into the commercial phase. This exciting new chapter in Valley Seeds’ history brings with it a new management structure, a new CEO, an expanded distribution network, and revitalised branding.

CEO, Paul Twine, in launching the new Valley Seeds brand and the associated re-engineering of the company explained:

“One year in with Valley Seeds, I have seen the potential of the company’s plant breeding investment, a process that takes ten plus more years for each new variety. It is clear to me that our new and emerging varieties will deliver clear benefits to Australian growers and the network of agronomists that service them. 

We introduced Amplify phalaris last autumn with increased volumes available for the next planting season. This coming season we will be introducing several new varieties that are proving to be high-performing ryegrasses, as well as other perennial grasses. In particular, I have been enthused by the response we have received from our retail partners, agronomists, and farmers on the arrival and emergence of our new varieties coming online, as well as their endorsement of our new growth strategies. 

These strategies are all underpinned by a genuine commitment to working to help our partners build their own businesses, while continually supplying high-performing products that have been bred to deliver higher productivity and profits to Australian farmers.”   

– Paul Twine


The Valley Seeds scientists are partnering with leading-edge researchers to push the boundaries of technological transformation. This continual investment in research and development ensures our customers are delivered the very best of carefully selected traits from both the laboratory and the field.


Tariq Gerardi

Central Eastern VIC

Regional Business Manager & Technical Development Lead

Dean Madsen

Production Agronomist and R&D Manager

Casey Willis



Vale Benjamin (Ben) Dunstan

It is with heavy hearts that we pay tribute to the passing of Benjamin (Ben) Wesley Dunstan, who left us on May 13, 2024, at the age of 82. Ben was a cherished member of the Valley Seeds family and his loss is deeply felt by all who had the privilege of knowing him. Born

Andrew RaitT’s Winning custom blend for High-Quality hay!

Echuca farmer Andrew Raitt says our ryegrass custom blend of Italians and Clover is the best he’s ever grown. “Local farmers and agents see the paddocks and want to buy our hay. They say “Wow, great grass! When farmers come back the next year wanting our hay again you know you’ve got it right.” Andrew

Amplify Allrounder. The phalaris and subclover blend that lives up to its name.

What does it take to turn a degraded, waterlogged paddock into productive pasture? It can be as simple as selecting the right pasture variety and having a well-thought-out whole farm pasture management plan in place. Mick Parsons had a problem. His main feed paddock was choked with Bentgrass (a highly aggressive low-quality grass that’s hard