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About Valley Seeds

At Valley Seeds we specialise in breeding grasses that benefit Australian farmers by increasing livestock carrying capacity – particularly in times of feed shortage, such as winter.

Our heat and drought tolerant varieties have helped to cement our international reputation as grass breeders.

We are also the largest supplier and packer of home garden lawn seed in Australia, and Valley Seeds turf varieties are preferred by sports, recreation and environmental professionals.

Valley Seeds is the first Australian company to develop, licence and export an Australian bred and certified variety of grass.

Valley Seeds – a family business

When Jim Coles started Valley Seeds in 1972 he had no idea that his company would become one of the oldest and most experienced seed companies in Australia.

Jim’s son Donald Coles has carried on the tradition of successful seed breeding. The company now services the pasture needs of Australian farmers and supplies turf varieties for a range of applications. Donald has expanded the business from a small Victorian supply company to one of the fastest growing forage seed companies in the world.

With nearly 50 years’ experience in pasture seed, Valley Seeds is one of the oldest and most experienced seed companies in Australia.

Pasture varieties suited to Australian conditions

The development of new pasture varieties suited to Australian conditions is still the major focus of our breeding program.

Some successful varieties include the drought tolerant Camel Perennial Ryegrass, specialist winter feed variety Boomer Perennial Ryegrass and fast to establish variety Roper Perennial Ryegrass. Valley Seeds has a large range of pasture mixtures to suit every pasture situation.

Turf seed varieties preferred by professionals

We have developed a number of superior turf grass varieties including the transitional Transturf Turf Type Annual Ryegrass, winter active Reggae Fineleaf Ryegrass & fast establishing RT Perennial Ryegrass.

The professional turf industry chooses Valley Seeds varieties for applications such as sports fields, golf and race courses, passive recreation areas, roadsides and mine re-vegetation.

Pasture and turf seed varieties successful internationally

Our turf and pasture seed varieties have been successful in Australia and now in many other countries around the world with exports to USA, China, Hong Kong, Greece, New Zealand, Argentina and Uruguay.

Trials in Spain, Portugal, New Zealand, Uruguay and Chile are showing that our unique breeding techniques are producing successful varieties in many climatic regions of the world.

Astound Annual Ryegrass has been the number one variety for forage yield in Argentina, Spain and Portugal over the past two years.

New varieties from our successful seed breeding program

The development of new pasture varieties suited to Australian conditions is the major focus of our breeding program.

Varieties released include:

  • Camel, Boomer, Roper and Perennial Ryegrass
  • Safequard, Finefeed, Diploy and Noble Diploid Annual Ryegrass
  • Astound & Amazon T & Tetrabold Tetraploid Annual Ryegrass
  • Asteroid, Dinki Di, Eclipse Select, Achieve & Activate Diploid Italian Ryegrass
  • Amass & Assert Tetraploid Italian Biennial Ryegrass
  • Anywhere & Attitude Mediterranean Tall Fescue
  • Ability & Temptation Continental Tall Fescue
  • FastFeed & Morefeed Ryecorn Forage Cereal
  • EziGraze Grazing Oat
  • Amplify Tetraploid Annual Ryegrass
  • Armory Phalaris aquatica
  • Finefeed Diploid Annual Ryegrass
  • Durable & Staylong Mediterranean Cocksfoot
  • RT & Reggae Turf Type Perennial Ryegrass
  • Transturf Turf Type Annual Ryegrass

We are in the process of releasing varieties in species such as Perennial Ryegrass, Tall Fescue, Cocksfoot, Phalaris, Brome, Cereal Rye and Oats over the next few years.

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